Nathanael Green's Blog

An advertising copywriter, novelist, and freelance writer's brain goo.

Archive for the ‘Writing Tips’ Category

5 Reasons to Never Use “he/she” Again.

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I can’t stand the phrase “he or she.”

You know what I’m talking about. We used to say “he” or “they” to talk about a person whose gender was unknown, but now this often shows up as “he/she” or “his or her” and no matter what form it takes, it makes me cringe.

Why?

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Written by Nathanael Green

January 29, 2009 at 8:49 pm

The Supreme Rule of Marketing Writing You Need to Know.

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Whether you’re selling crime fiction, pitching an idea to your boss, or hawking toupees, you need to let an audience know that what you’ve got is available. But that’s not enough. You need to say, “Hey, this is for sale and here’s why you care.”

And that last part is key.

So here’s my Supreme Rule of Marketing Writing:
It’s all about the benefit to the customer.

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Written by Nathanael Green

January 22, 2009 at 12:30 pm

The One-Button Fix for Better Writing.

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This is the first of my posts aimed at business writing. As the first, I thought I’d start with the easiest, quickest thing you can do to improve your communication. This is a trick that’s not just useful for marketing writing, but something you can, and should, use for just about any piece of writing you do from emails to fiction to blogs to (especially) term papers.

So what is this magic thing that can automatically improve your writing?

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Written by Nathanael Green

January 19, 2009 at 2:22 pm