Nathanael Green's Blog

An advertising copywriter, novelist, and freelance writer's brain goo.

Posts Tagged ‘agents

You’ve Got 20 Seconds to Change Your Life … Are You Ready?

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You’ve got twenty seconds in an elevator with the literary agent/record producer/employer/customer of your dreams … can you pique their curiosity with what you’re offering?

If you’ve done your homework, you’ll have an elevator statement ready to grab their interest.

What is an elevator statement?

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The Supreme Rule of Marketing Writing You Need to Know.

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Whether you’re selling crime fiction, pitching an idea to your boss, or hawking toupees, you need to let an audience know that what you’ve got is available. But that’s not enough. You need to say, “Hey, this is for sale and here’s why you care.”

And that last part is key.

So here’s my Supreme Rule of Marketing Writing:
It’s all about the benefit to the customer.

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Written by Nathanael Green

January 22, 2009 at 12:30 pm