Nathanael Green's Blog

An advertising copywriter, novelist, and freelance writer's brain goo.

Posts Tagged ‘business

5 Questions For Writing Better Promotions

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Whether you’re working on web copy, a direct mailer, ads or email marketing, taking a minute to answer a few questions before you write will go a long way to sharpening your promotion.

Here are a few key things to consider before writing any promotion:

1.    What’s the point?

Too often people begin writing a promotion and their only direction is “We need an ad.” They don’t think much about what they want that ad to say. Or they think it has to say everything and they try to say too much. And in both cases, it ends up saying nothing much at all.

Pretend you’re telling a friend about the piece you’re working on and he asks, “What’s the point? Sum up what you’re trying to say in one sentence.”

Mac does a great job of this with the Mac/PC ads – there’s usually one key message in each ad. Read on for the rest of the questions

Written by Nathanael Green

April 8, 2009 at 7:25 am

The Supreme Rule of Marketing Writing You Need to Know.

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Whether you’re selling crime fiction, pitching an idea to your boss, or hawking toupees, you need to let an audience know that what you’ve got is available. But that’s not enough. You need to say, “Hey, this is for sale and here’s why you care.”

And that last part is key.

So here’s my Supreme Rule of Marketing Writing:
It’s all about the benefit to the customer.

Read the rest of this entry »

Written by Nathanael Green

January 22, 2009 at 12:30 pm