Nathanael Green's Blog

An advertising copywriter, novelist, and freelance writer's brain goo.

Posts Tagged ‘foilage

Spun with Foonerisms

with 8 comments

foodmart

Lard chips are mind-explodingly good.

They’re not actually marketed as lard chips, but Good’s Potato Chips aren’t cooked in soybean oil or partially-hydrogenated anything. They’re literally cooked in lard, which I’m sure is what makes them the best potato chips on the planet.

What’s this have to do with language? Well, lard chips were pretty much omnipresent in my college apartment. And my friends and I had a little game of swapping the sounds between two words to see if it would make new, funnier words.

It was inevitable that we transposed the initial sounds of “lard chips” to get “charred lips.” And that just tickled my linguistic funny bone.

That silliness has a name? Read the rest of this entry »

Written by Nathanael Green

June 1, 2009 at 7:43 pm