Posts Tagged ‘headlines’
There’s a distinct difference between writing headlines for advertising or marketing copy and writing titles for fiction. Here is that difference:
Writing headlines is an interesting, challenging process where I get to try different techniques
to craft an engaging line to elicit a specific response.
Writing titles sucks.
Oh, I know they’re both in my job description. As a freelance copywriter, I often write multiple headlines in a day. (Here’s an old post on what it is a copywriter really does, just in case you’ve forgotten.) And as a fiction writer, every piece I write needs a title.
So why the big difference? Read the rest of this entry »