Carefully Crafting Headlines and Barfing Up Titles

There’s a distinct difference between writing headlines for advertising or marketing copy and writing titles for fiction. Here is that difference:

Writing headlines is an interesting, challenging process where I get to try different techniques
to craft an engaging line to elicit a specific response.

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Writing titles sucks.

Oh, I know they’re both in my job description. As a freelance copywriter, I often write multiple headlines in a day. (Here’s an old post on what it is a copywriter really does, just in case you’ve forgotten.) And as a fiction writer, every piece I write needs a title.

So why the big difference?