Nathanael Green's Blog

An advertising copywriter, novelist, and freelance writer's brain goo.

Posts Tagged ‘mac

5 Questions For Writing Better Promotions

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Whether you’re working on web copy, a direct mailer, ads or email marketing, taking a minute to answer a few questions before you write will go a long way to sharpening your promotion.

Here are a few key things to consider before writing any promotion:

1.    What’s the point?

Too often people begin writing a promotion and their only direction is “We need an ad.” They don’t think much about what they want that ad to say. Or they think it has to say everything and they try to say too much. And in both cases, it ends up saying nothing much at all.

Pretend you’re telling a friend about the piece you’re working on and he asks, “What’s the point? Sum up what you’re trying to say in one sentence.”

Mac does a great job of this with the Mac/PC ads – there’s usually one key message in each ad. Read on for the rest of the questions

Written by Nathanael Green

April 8, 2009 at 7:25 am

The One-Button Fix for Better Writing.

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This is the first of my posts aimed at business writing. As the first, I thought I’d start with the easiest, quickest thing you can do to improve your communication. This is a trick that’s not just useful for marketing writing, but something you can, and should, use for just about any piece of writing you do from emails to fiction to blogs to (especially) term papers.

So what is this magic thing that can automatically improve your writing?

Read the rest of this entry »

Written by Nathanael Green

January 19, 2009 at 2:22 pm