Nathanael Green's Blog

An advertising copywriter, novelist, and freelance writer's brain goo.

Posts Tagged ‘toupees

The Supreme Rule of Marketing Writing You Need to Know.

with 7 comments

Whether you’re selling crime fiction, pitching an idea to your boss, or hawking toupees, you need to let an audience know that what you’ve got is available. But that’s not enough. You need to say, “Hey, this is for sale and here’s why you care.”

And that last part is key.

So here’s my Supreme Rule of Marketing Writing:
It’s all about the benefit to the customer.

Read the rest of this entry »

Written by Nathanael Green

January 22, 2009 at 12:30 pm