Make it Unique, Make it a Benefit

Do you have a unique selling proposition? Having one, and communicating it effectively, can make a huge difference in your marketing.

It doesn’t matter what you’re peddling: You’re writing your resume and cover letter for a job; you’re writing an advertisement for your company; you’re crafting an elevator statement to pitch your screenplay … if you can include a unique selling proposition, it’ll make it all that much stronger.

So what is a unique selling proposition?